Shampoo Assignment

a. How would you criticize the study in terms of its usefulness to you? In the first impression the product is creates an image as described below All Over Hair & Body Shampoo is a versatile product that works beautifully as a shampoo and body wash, making it extremely convenient for everyday use. The rich, cushiony formula can be used on any hair type, cleans hair in one application, and rinses easily with no build-up or even a hint of dryness!All Over Hair & Body Shampoo's fragrance-free formula is gentle enough for color-treated hair, sensitive scalp, and can be used on babies and children. It doesn't get much better than that! The FAQ desirability of â€Å"body† in a shampoo Is All Over Hair & Body Shampoo safe for color- or chemically-treated hair? Yes. If your hair is color-treated, permed, straightened, or relaxed we highly recommend following with Paula's Choice Smooth Finish Conditioner. I have acne on my chest/back. Will the ingredients in All Over Hair & Body Shampo o clog pores or make acne worse? In all likelihood, no.Although we refrain from making non-comedogenic claims for our products (because there are no standards in place to regulate that claim), All Over Hair & Body Shampoo does not contain heavy, thick, or oily conditioning agents and doesn't leave a film on skin. The water-soluble formula is gentle and rinses cleanly, prepping breakout-prone skin for subsequent anti-acne treatments. May I use All Over Hair & Body Shampoo to wash my infant and/or child? Yes, although as a general rule we always recommend asking your pediatrician before using any new product on an infant or child's skin.Paula's Choice All Over Hair & Body Shampoo is very gentle, and the fact that it is fragrance-free makes it a safer bet than most baby shampoos. Does All Over Hair & Body Shampoo work better as a shampoo or body wash? Both! We designed this product to be equally effective for shampooing hair and cleansing skin from the neck down. Is it OK to use All Ov er Hair & Body Shampoo to wash my face? Most likely, yes—especially if you have normal to oily skin. Generally speaking, our facial cleansers are the better options because we offer specific formulas to address the needs of various skin types.However, if you're pressed for time or want to multi-task as much as possible, give it a try and see how your skin responds! May I use All Over Hair & Body Shampoo to wash my dog? Yes. Always be sure to rinse thoroughly with warm water to remove all traces of shampoo from your dog's coat Shampoo and body wash/shower gel are two major classes of personal care cleansing products. Shampoos are specifically formulated to clean and take care of hair, whereas body wash is a liquid soap that is appropriate for cleansing the body. Most commercial shampoos and body washes are made as creams or gels.They are emulsions or gels of water and detergent base with added functional ingredients. Because the form or texture of both shampoos and body washes are creams or gels, many people may mistakenly use one as the other. Although there are some similar components inside both formulations, there are many differences from the view of a personal care formulator. The first difference is their target. Hair is actually a modified type of skin. The main difference between hair and skin is that skin is basically a living organ that replaces its outermost layer on a frequent basis.In contrast, hair is basically dead material derived from a few live cells deep within the skin surface. b. If you had the opportunity to design the pilot project from your viewpoint, what questions would you like to include in the questionnaire? How often do you wash your hair on average (please choose one only) Every day Alternate day Once a week Twice a week None of above Where do you buy your shampoo? (Please choose all that apply) Grocery store Salon Convenience store Beauty supply store Discount super stores (Big Bazar. ) Think about the reasons why you use a particular brand of shampoo.Many potential reasons are in the following list. We are interested in knowing the relative importance of these reasons in your purchase decision. Assume you have 10 points. Divide the points among the following reasons to indicate the relative importance of each reason. The more points you give something, the more important it is. You can give as many or as few points as you wish to each reason. Please make certain that your total equals 10 points. Smell Bottle design Moisturizing capabilities Clarifying capabilities Shine factor Shampoo colorVolumizing capabilities 0 Do Pantene advertisements correctly represent the product? Yes No How many different shampoos have you used in the past 6 months? (Please choose one only) 0 1 2 3 4 5 or more What is your classification? Freshman Sophomore Junior Senior What is your ethnicity? Caucasian Asian African American Hispanic 5. What is the primary factor that will influence your decision to purchase a shampoo? What is the primary factor that will influence your decision to purchase a shampoo? Price Brand Health associated benefits Smell/Lather/Moisturizing

Ode to Autumn

ODE TO AUTUMN John Keats This poem, an ode, is the last of Keats’ odes. In it, the poet exhibits a rich mood of serenity by describing autumn as a season of mellow fruitfulness – a season of ripeness and fulfillment. This ode is known for its remarkable sensuous beauty that is crafted by employment of several visual, tactile and auditory imageries together with the personification of autumn as a woman engaged in various autumnal activities. In the first stanza, the poet has described the bounty of autumn. It is the season of mists and the ripening of fruit. Autumn and the sun work together for the ripening of all kinds of fruits.The vines running round the edges of the thatch and apple trees growing in the cottage garden are weighed down with fruits. Their fruits are ripening during autumn. Besides the gourds are becoming larger and the hazel nuts are being filled with sweet kernels. For the bees, it appears as if there is no end to their happy days – summer â₠¬â€œ as there are some later flowers still blooming in autumn, providing honey to them, even if their sticky combs are over-brimmed. The beautiful word pictures and various visual and tactile imageries make the stanza a well-crafted one.In the second stanza, the poet moves from the country cottage to the outside field and describes various activities associated with autumn. He does it by employing personification that one almost visualizes these activities. It is the season of harvest and since most of the harvest works are performed by women, autumn is described as a woman. First, it is seen as a woman doing the work of winnowing. Secondly, one may see it as a reaper, asleep in the half-finished furrow of crops. Thirdly, it may be seen as a gleaner, keeping her corn-burdened head steady as she crosses a brook.Finally, autumn may be seen as a woman standing patiently beside a cider-press for the last drops of apple juice. Unlike the first stanza where autumn was bustling with activi ties, Autumn is found static in suspended activity or arrested motion in the second stanza and the readers are invited to move from one scene to another in search of Autumn. In the final stanza, the poet appears to be overwhelmed by a pessimistic idea and asks about the sweet music of spring which is absent in autumn. However, he immediately rectifies himself and says there is nothing to worry about the songs of spring as autumn too has its own music.He then lists the various sounds of autumn which are generally heard in the evening time. The mourning of the gnats, the loud bleating of the full-grown lambs, the singing of the hedge-crickets, the whistling of the red-breast and the twittering of the swallows are the prominent sounds that the poem deals with. Thus, the third stanza is about the music of autumn and the imagery is auditory. If in the first stanza, the positive side of autumn as the handmaid of summer is stressed, here the season is hailed as the prelude to winter.The th eme of the poem is a delighted, sensuous enjoyment of the rich and mature beauty of autumn season. The poet’s imaginative response to the beauty of autumn appears in a series of pictorial personifications of the season. The course of autumn traced in the poem is not restricted to autumn. The movement of the poem from fruition to harvest, from satisfaction to ending epitomizes the very process of life. Even sadness is seen in its true perspective as inseparable from and part and parcel of the complete process. The poem is an acceptance of the beauty and the pain in life, and an affirmation of its dignity. Thou hast thy music too’, is a relevant reminder that each one has his own talent and should attain contentment in life. Extracts: a) Season of mists and mellow fruitfulness, Close bosom-friend of the maturing sun Conspiring with him how to load and bless. i) Why does the poet address ‘autumn’ as the ‘season of mists and mellow fruit-fullness? Ans. T he poet addresses ‘autumn’ as the season of mists as during this season, we can see mists on the open fields and on the other wet places in the mornings and evenings. He calls it a season of mellow fruitfulness because it’s during autumn that the fruits are in the process of ripening. i) How is ‘autumn’ a close bosom-friend of the maturing sun? Ans. Autumn is a close friend of the maturing sun as both of them together help the fruits to ripen to the core. iii) What do the close friends conspire? Ans. The two close friends, autumn and the sun conspire to load and bless the vines and apple trees with fruits, to swell the gourds, to plump the hazel shells with sweet kernels and to help bloom some more flowers. b) And still more, later flowers for the bees, Until they think warm days will never cease. i) What does the poet mean by the ‘later flowers’? Ans.By the ‘later flowers’, the poet means to convey that flowering does not s top immediately after summer; in fact it continues though the number gets reduced. These are known as later flowers. ii) What makes the bees feel that warm days will never cease? Ans. The presence of later flowers and availability of honey for the bees makes them feel that the warm days shall never cease. iii) Describe the bee hives. Ans. The bees have collected a lot of honey during summer, yet the presence of the later flowers makes them collect more and add it to their collection which is now over-filled in their sticky cells. ) Sometimes whoever seeks abroad may find Thee sitting careless on a granary floor, Thy hair soft-lifted by the winnowing wind; i) Who or what is being talked of here? Ans. ‘Autumn’ is being talked of here. ii) What is the poetic device employed here and what is its effect? Ans. The poetic device employed here is personification as ‘autumn’ is being described as a woman engaged in various harvest related activities. iii) Why is she seen sitting carelessly on the granary floor? What activity was she involved in? Ans. She can be seen sitting carelessly on the granary floor as she was engaged in winnowing work, i. e. eparating the chaff from the corn and she is sitting carelessly because she is not worried as the harvest has been very good. It is picture of fulfillment or contentment. iv) Mention at least two more places she can be seen. Also mention in what condition she can be seen at these places. Ans. She can be seen in a sleeping posture, as she had been induced to sleep by the intoxicating smell of the poppies growing in the field along with the corn, in a half-reaped furrow while her sickle spares the next swath. She can also be seen as a gleaner, crossing a brook and keeping her head steady.She can be seen sitting patiently at a cider-press and watching for the last drops of apple juice trickling down from the press. d) Think not of them, thou hast thy music too, — i) Who is being addressed here? Ans. Autumn is being addressed here. ii) This line is the answer to a question asked by the poet. What is the question? Ans. The question is: ‘Where are the songs of spring? Ay, where are they? iii) What is being referred to as ‘them’ here and why should the addressee not think of them? Ans. ‘The songs of spring’ is being referred to as ‘them’ here and the addressee, i. . autumn should not think of them as it is useless to think of the past. It’s rather wise to live in the present. Besides, autumn has its own music too. iv) Name a few sources of music associated with the addressee. Ans. The mourning of the gnats, the loud bleats of the full-grown lambs, the songs of the hedge-crickets, the whistles of the red-breast and the twittering of the swallows are the prominent sounds associated with the addressee, autumn. e) ‘Where are the songs of the Spring! Ay, where are they? Think not of them, thou hast thy music too,While barred clouds bloom the soft-dying day, And touch the stubble plains with rosy hue†¦ ’ i) Name the poet and the poem. Ans. The poet is ‘John Keats’ and the poem is ‘Ode to Autumn’. ii) Who is being referred to as ‘thou’? Ans. Autumn is being referred to as ‘thou’. iii) What does the poet mean when he says ‘songs of spring’? Ans. By the songs of spring the poet refers to the joy and exuberance of spring season. iv) What image is conjured up with ‘stubble plains’? Ans. The grain has been harvested and only the short, dry stalks remain like the stubble of hair on the face.

Black Holes Essays (1293 words) - Black Holes, Event Horizon

Black Holes Everyday we look out upon the night sky, wondering and dreaming of what lies beyond our planet. The universe that we live in is so diverse and unique, and it interests us to learn about all the variance that lies beyond our grasp. Within this marvel of wonders our universe holds a mystery that is very difficult to understand because of the complications that arise when trying to examine and explore the principles of space. That mystery happens to be that of the ever clandestine, black hole. This essay will hopefully give you the knowledge and understanding of the concepts, properties, and processes involved with the space phenomenon of the black hole. It will describe how a black hole is generally formed, how it functions, and the effects it has on the universe. In order to understand what exactly a black hole is, we must first take a look at the basis for the cause of a black hole. All black holes are formed from the gravitational collapse of a star, usually having a great, massive, core. A star is created when huge, gigantic, gas clouds bind together due to attractive forces and form a hot core, combined from all the energy of the two gas clouds. This energy produced is so great when it first collides, that a nuclear reaction occurs and the gases within the star start to burn continuously. The Hydrogen gas is usually the first type of gas consumed in a star and then other gas elements such as Carbon, Oxygen, and Helium are consumed. This chain reaction fuels the star for millions or billions of years depending upon the amount of gases there are. The star manages to avoid collapsing at this point because of the equilibrium achieved by itself. The gravitational pull from the core of the star is equal to the gravitational pull of the gases forming a type of orbit, however when this equality is broken the star can go into several different stages. Usually if the star is small in mass, most of the gases will be consumed while some of it escapes. This occurs because there is not a tremendous gravitational pull upon those gases and therefore the star weakens and becomes smaller. It is then referred to as a White Dwarf. If the star was to have a larger mass however, then it may possibly Supernova, meaning that the nuclear fusion within the star simply goes out of control causing the star to explode. After exploding a fraction of the star is usually left (if it has not turned into pure gas) and that fraction of the star is known as a neutron star. A black hole is one of the last option that a star may take. If the core of the star is so massive (approximately 6-8 solar masses; one solar mass being equal to the sun's mass) then it is most likely that when the star's gases are almost consumed those gases will collapse inward, forced into the core by the gravitational force laid upon them. After a black hole is created, the gravitational force continues to pull in space debris and other type of matters to help add to the mass of the core, making the hole stronger and more powerful. Most black holes tend to be in a consistent spinning motion. This motion absorbs various matter and spins it within the ring (known as the Event Horizon) that is formed around the black hole. The matter keeps within the Event Horizon until it has spun into the centre where it is concentrated within the core adding to the mass. Such spinning black holes are known as Kerr Black Holes. Most black holes orbit around stars due to the fact that they once were a star, and this may cause some problems for the neighboring stars. If a black hole gets powerful enough it may actually pull a star into it and disrupt the orbit of many other stars. The black hole could then grow even stronger (from the star's mass) as to possibly absorb another. When a black hole absorbs a star, the star is first pulled into the Ergosphere, which sweeps all the matter into the Event Horizon, named for it's flat horizontal

Nursing Theory Article Example | Topics and Well Written Essays - 3250 words

Nursing Theory - Article Example There are various classifications of nursing theories which include meta theory, grand, middle range and practice theories. These theories are descriptive, explanatory, predictive or prescriptive. Metatheory brings about the identification of specific phenomena through abstract concepts. Grand theory gives provision of a theoretical construction under which the main concepts and principles of the discipline can be recognized. Middle range theory is more precise. It examines a particular situation with a limited variable numbers (George, 2010). Nursing theories are useful in assessing patients’ conditions, identifying the patients’ needs, demonstrating an effective communication and interaction with the patient. The nursing practice theory provides the basis for nursing practice. Practice theory explores a particular situation in nursing and identifies clear goals and details of ways of achieving the goals (Masters, 2012). In this essay, focus is intently on the nursing caring theory which is fundamental and fits my nursing practice. The caring theory basically comprises of two vital constructive backgrounds of emotional response, and mutual and mutual interdependence. In this case, the ethics of care leads to the rejection of reasoning and judgements that are dispassionate and partial, that are dominant with the paradigms and models of bioethics (Parker, 2005). To be precise and more specific, we are going to select the Swanson Caring Theory. This is a middle-range theory, and as described earlier this theory is precise, examines a particular situation (in this case it is about caring), with somewhat limited variables (unchealthcare.org). The Swanson theory developed from the Carolina Care Model, at the University of North Carolina Hospitals. They designed the model so as to aid in the actualization of caring theory, support practices that uphold patient satisfaction, and bring a transformation in cultural norms. This is precisely what will enable the dealing the nursing issue of caring that is a concern in my nursing practice. I suppose that the model and the theory are specifically vital for scrutinizing the issue at hand. Furthermore, evaluation has suggested that this approach to care delivery boosts the hospital experiences of patients and families and smoothes the progress of the desired outcome (unchealthcare.org). With the current practice setting, the theory presents itself as the guide to an ideal caring practise in comparison the current situation in care delivery. The Swanson theory may possibly be remarkable in accelerating the progress towards the ideal in caring. The structure offers an articulate explanation of the relations between caring processes and the patient’s well-being (unchealthcare.org). The sub dimensions of every process at a deeper level, offer proposals for what can be done to create the correlation connecting theory and practice to be comprehensible and valuable to clinicians. Caring th eory suggests that nurses showing they care about patients is as imperative to patient well-being as caring for them via clinical means e.g. prevention of infections and administration of medications. The implementation of this model would be an approach to actualization of caring theory across a health care firm through systematic incorporation of interventions linking nursing actions, caring processes, and expectations (unchealthcare.org). Overview of key demographic data, health issues and diagnoses within the populations The region where we offer our nursing services is cosmopolitan. They are people from different cultural and racial backgrounds. They are from different dialects, hold different

Ethical dillema Essay Example | Topics and Well Written Essays - 250 words

Ethical dillema - Essay Example The patient is from another country. In the culture that she belongs to, it is believed that the males in the family have the right to take all the decisions regarding the family members. The females are not allowed to take any decisions even if it concerns their own health. In my patient’s case, this belief can affect the health outcome for her because instead of depending on her own feelings and health condition, she depended on her husband’s opinion, and gave him the permission to take all the decisions concerning her health. In health system, it is the patient who should tell, and not her relatives, whether her health and physical condition has improved or not, as she is the one who is suffering from the problem. Moreover, the patient can succumb to the pressure from the males in the family and decide to say that her health is improving even if she does not feel any improvement. This could lead to a contraindication when providing the care to this patient as it was not the patient, but her husband, who took the decision regarding her care. Moreover, it can worsen the condition leading to further health complications, and even a threat to the patient’s life. This particular case made me realize how powerful the cultural beliefs are. These restrictive beliefs are followed in the family even when the family members know that they can prove to be fatal to the health of the family members and especially, the females in the

Web Design Rationale Essay Example | Topics and Well Written Essays - 1500 words

Web Design Rationale - Essay Example The laundry business has long been a major source of income for many individuals (Yung, et.al., 2006). The industrial revolution has brought forth the use of washing machines, which has then led to businesses within the laundry services line (Yung, et.al., 2006). To date, this business has grown and expanded. In the current age of computers and the Internet, most businesses have now included online features for their clientele (Yung, et.al., 2006). Significant improvements in these online features have been added throughout the years, including the various options available for customers. This website features a description of the kind of basic services offered by the business, including the types of items which they can clean as well as the prices corresponding to each type of laundry. The website includes a phone number and the address of the laundry service. Other services including the repair of clothes would also be seen on the site. Additional features which would be included i n the website are the following: 1. What they offer. Additional features to be added would include wedding laundry, domestic laundry, restaurant laundry, and hotel laundry. These are distinct and specific types of laundry which often require different types of handling. Wedding laundry would likely include clothes for the bride/groom and the entourage. Items of this nature are delicate and require an enormous amount of care – more than what is usually needed for other types of laundry. The other kinds of laundry mentioned above would have qualities specific to their industry. Hotel laundry would likely include mostly linens; restaurant laundry would likely include items which may be stained with food items or grease and would require stain removal processes. Adding specificity to the website would immediately inform the clients about the possible options they have; it would also entice specific businesses involved, including hotels and restaurants and other institutions who e ncounter specific problems with their laundry (Burge and Brown, 1998). In effect, this added feature would identify clients, often making them feel entitled to specialised and personalised services. Posting these details on the website would also indicate who their target audience is. 2. Contact us. (Twitter, Facebook, email, phone). This feature taps into the social media and the connectivity of telecommunications. The fastest and most popular tool on the Internet these days is the social media, and this tool has become one of the most convenient means by which free and widespread advertising can be utilised (Stephanidis, 2011). Where these contact measures are made possible, greater accessibility is guaranteed. Adding the email and phone features helps cover all the possible options for communicating with the business, thereby ensuring that the clients would have the power to choose which contact means they would use (Stephanidis, 2011). 3. About us. This feature would describe th e laundry house, specify its features and options, and why it is the best choice to fit the needs of any customer seeking laundry services (Lee, 2004). It would also describe the exemplary quality of the laundry services, as well as the favourable reputation of the business (Lee, 2004). This feature would basically introduce the customer to the website and the laundry servic

Chinese income Article Example | Topics and Well Written Essays - 250 words

Chinese income - Article Example China used to have many hundreds of millions of people below the poverty line who could not support themselves, so finding manual labor jobs can be a lifeline for these types of people. The United States also gets something out of the deal in that it consumers get to purchase goods at lower costs than if those goods were made in America. Trade between China and America is currently strong because each party can gain something out of the deal. If the conditions of trade change, such as an increase in Chinese wages, then this will negatively affect international trade because American firms will not make as much profit. It is likely that these firms will look for other countries that have relatively low wages, such as Bangladesh, Vietnam, and the Philippines, because their profits margins will stay the same. At the end of the day, trade revolves around benefits, usually in the form of profits. If these benefits are reduced, then international trade will decrease because only one party will be gaining from the

Assessment Assignment Example | Topics and Well Written Essays - 750 words

Assessment - Assignment Example The NAEP has ensured a variety of adjustments in schools since its inception. To increase its scope of application, the Congress has ensured that NAEP gains popularity by providing facilities required in ensuring that it is fully operational. The National Assessment tool is the preferred tool because of its universality since it can be used to compare methods of teaching alongside comparing performance in almost all parts of the world. NAEP as an assessment tool works under the principle of random selection. When it is used, students from various schools are randomly selected within each state to be part of the assessment. The assessments are often conducted in areas such as reading, science, arts and other disciplines in the United States since it is the region which uses the method mostly. NAEP has been widely used in the United States by the Education Department since 1969 (Jay 177). The major purpose of the assessment is to enable education policy makers, parents and the media to analyze students’ progress in various subjects so that deductions can be made to improve the education system or general classroom performance. During the assessment, not all the students are engaged in the process. Only selected students are chosen for participation to act as sample. The sample of students are picked from all public schools in the US and non public schools because the major aim is to enable all students demonstrate in depth knowledge and skills learnt by performing numerous scale scores. The National Assessment of Educational Progress is probably one of the best assessment tools in the world. It reports data results for the entire country hence enables the government compare results for the states against the results of the entire country. The trend of the results which is used nationally to compare academic progress of students between the ages 9 to about 17 are often reported at the state level rather than at school or individual level in order to avoid a situation where schools are competing for grades. One advantage of using this method as an assessment tool is that biasness is reduced because of the fact that random selection is used in assessment. The random selection ensures that no state school whether public or non public gain more advantage over the other. The results are not printed for the schools or individuals. This makes the assessment tool the best method and tool in conducting assessment since it avoids biasness and eliminates rivalry due to the fact that there is no competition involved (Ryan &Shepard 227). During the process of conducting the assessment, it is not just based on short and prolonged responses; rather, other methods used also include multi choice and oral method applications. The results of the assessment tool are compiled by the Education Department in states in the entire nation to compare the results of the students in both public and private schools. Such results are compiled using tables or scalab le vector graphics stored as slides in soft copy or printed in hard copy. Other than trying to compare results for each school within one academic year, it can be used to compare changes in performance of students from one year to the other. The results can be shown or reported using maps. After the release of the results, they can as well be used when doing analytical procedures that will help in improving the

After Visiting Local Museum Essay Example | Topics and Well Written Essays - 750 words

After Visiting Local Museum - Essay Example Visiting the museum, I had two agendas, one was an academic agenda, while the other was having a good time in the place and getting to know more about different things about the Native Americans. What caught my attention most was the atmosphere of the museum. The outside of the museum was serene and extremely quiet. The compound was dotted with different types of trees and shrubs that gave the compound an anaesthetic look and feeling. Its paved walkways gave the museum a decent feeling and look, which was captivating to the visitors. There were different species of flowers planted in close intervals, with the well-trimmed glass surrounding its compound. The first instance, the place looked less of a museum, with the neat compound with the extra efforts extended towards making it a beautiful place to captivate the attention of the people and the visitors. The outside walls of the one storey building housing the museum were red, with large windows that let in adequate light into the interior of the museum. The architectural design of the museum was very similar to that of a learning institution. Its interior walls were coloured bright, making it brightly lit from the inside. The arrangement of the collection was appealing. The arrangement of the collection pieces were in accordance to their respective categories. The professionalism used in the arrangement and the labelling of the artefacts as well as cultural pieces was amazing. Not a single piece appeared mistakenly placed, as their descriptions matched with the categories placed in.

Managing projects Essay Example | Topics and Well Written Essays - 3000 words

Managing projects - Essay Example Consequently, a new body of knowledge was evolved, which came to be known as Project Management. Over the years, the science of Project Management has developed enormously and many scholars and practitioners have introduced various tools and techniques to enrich it. Internet, computers, project management software etc have accelerated the pace of development of project management. Successful completion of project on time with the use of limited resources and minimum cost is the main objective of project management. But, project management in modern times is no longer possible by paying attention towards resources, cost and time alone. The project managers are forced to look beyond time, cost and resources. The traditional tools and techniques such as Gantt chart, PERT/CPM networks became powerless and attainment of project objective remained a dream for the competent project managers. A careful analysis has been made in various areas of project management and finally reached a way-ou t that project managers need to have a check on the rapidly changing environment in which the project needs to be materialized. The present essay looks on various aspects of project management and the intricacies of project management in the modern rapidly changing project environment. The term ‘project Management’ has been defined by authors in different ways. There is no unanimity among the academicians and practitioners concerning the activities and the scope of a project manager and hence, about definition. The following definition seems to be a typical one. â€Å"Project management is the process by which projects are defined, planned, monitored, controlled and delivered such that the agreed benefits are realized. Projects are unique, transient endeavors undertaken to achieve a desired outcome. Projects bring about change and project management is

Ma in Management †Strategic Analysis Module Essay Example for Free

Ma in Management – Strategic Analysis Module Essay SAA 1 – Evaluating the Suitability of EasyJet’s strategy EasyJet’s existing strategy can be characterised as low price/low value added (route 1 on the strategy clock) concentrating on Luton and Liverpool hubs (not the main UK airports) and targeting routes with little direct competition from other airlines (which builds up elements of access and variety based positioning). EasyJet exploited the major environmental change that resulted from the initial liberalisation of the EU airline market. The attractiveness of this â€Å"low cost† strategic group within the market has brought in new competitors (like BA’s GO) so the industry structure is changing. EasyJet’s decision to buy new aircraft and open new routes can be seen as an attempt to pre-emptively protect and build on their current position. The deals with Geneva airport and TEA also allow them to exploit an EU â€Å"open skies† agreement with Switzerland if finalised using the same strategic approach. The strategy is largely expanding upon existing capabilities in operating a low cost airline. Expanding the fleet of aircraft potentially offers cost efficiency advantages in terms of economies of scale and scope across a bigger number of routes. Standardising on new Boeing 737-300s and 737-700s should also help minimise operational costs as well as the purchase economies from the deal (discounts). Other parts of the value chain are also consistent with this low cost approach – headquarters at Luton rather than a more expensive location (although not mentioned in the illustration the HQ is pared down to a minimum to reduce overheads. Aircraft maintenance is also contracted out). As EasyJet is privately owned then the massive increase in gearing implied by the financing of new aircraft is perhaps less unattractive to investors than would be the case if the company was public. Ideally, it would be helpful to have more information on EasyJet’s current value chain and its capabilities to deliver the â€Å"low cost† approach. The big strategic issue to be resolved is the extent to which their current positioning is defensible if they start to expand – with risks from competitor reaction, perhaps from airlines previously unaffected by their strategy and the capabilities of EasyJet to deliver the same strategic approach on five-times the scale. SAA 2 – Evaluating the Acceptability of Easyjet’s strategy The risks of the new strategy are related to the extent of expansion – both strategically in terms of their ability to deliver on a bigger scale (a five-fold expansion of operations) and financially in terms of the impact of long-term gearing (loans from the banks). Their existing capabilities in this type of business (they were one of the first in Europe) and the potential use of equipment trust certificates to re-finance the purchase at a later date might help. There are few details about the potential returns in the illustration, but this seems to be an expanding sector in which EasyJet already has an established position. It seems to make strategic sense in terms of both protecting their existing position and creating the potential to exploit new opportunities (Switzerland) but more information on projected passenger volumes and revenues would help in assessing both returns and risks (e.g. ROCE, NPV, payback and break-even). As a privately owned airline then the number of key stakeholders is at least reduced by not having shareholders, Stelios Haji-Ioannou is the owner and chief executive. However, the banks are going to be particularly interested in the company given their exposure in terms of gearing – though they should be supportive providing the revenue flows increase as planned! Given the leanness of the organisation then the employees are likely to have a strong input. Governments are likely to be supportive of EasyJet’s approach as it encourages competition – though some may have closer ties to â€Å"national flag carriers† who are potential competitors. SAA 3 – Evaluating the Feasibility of EasyJet’s strategy EasyJet has built up experience as a successful â€Å"low cost† airline and the proposed strategy is an extension of existing capabilities. The cultural web of the organisation is also not likely to see major changes and create problems of managing implementation. The question is whether the system can be stretched into a five-fold expansion. The expansion into Switzerland, with the deals with Geneva airport and TEA, including the switch to Boeing 737s, would seem to be strategically sensible given the potential â€Å"open skies† agreement. The alliance, with an option to acquire TEA, should also offer synergies whilst reducing the risks of further stretching the existing EasyJet system. Financing is a major issue for this strategy – the cash flow for the aircraft deposit and long-term bank loans may indicate adequate financial resources, but conclusions depend upon an examination of this part of the deal in terms of impact on the company’s capital structure (gearing) and cash flow projections. Given the banks have leant the money then some judgements can be implied but, in practice, this would be a critical part of the overall strategy evaluation.

Arthur Miller Essay Example for Free

Arthur Miller Essay The theme of morals and guilt is explored by the characterization of John Proctor. Proctor is portrayed as being around the age of thirty and a well-respected farmer in the towns community. He is described as the kind of man- powerful of body, even-tempered, and not easily led. From these descriptions, we recognize that he is a strong, calm individual who is quite cynical. As soon as Proctor appears in the play we see that he is very much in conflict with himself due to the terrible secret he conceals within the dark and forbidding chambers of his heart. A history of sin, which goes against every moral fibre of his body and the society in which he dwells. He is a sinner, a sinner not only against the moral fashion but against his own vision of decent conduct. John Proctor is guilty of committing adultery with the young Abigail Williams while she was serving as a servant in his household and this has a great effect on his conscience. Proctors conscience eats away at him throughout the play as it manifests itself into his relationship with people, especially his wife, Elizabeth. This is presented when Elizabeth states: I do not judge you. The magistrate sits in your heart that judges you. I never thought you but a good man, John- only somewhat bewildered. Here we see the idea of morality being reflected on a personal level, or Proctors conception of himself. He conceives himself as a blatant sinner because of his raw deeds, being his lechery. I blush for my sin, he admits to his wife. Overall, through the characterization of John Proctor the theme morals and guilt is presented and from this we see that his perception of right and wrong are decided by his own vision of decent conduct. Characterization is essential to the exploration and development of themes in The Crucible by Arthur Miller. The characterization of Rebecca Nurse explores the theme of evil. Abigail Williams explores the themes of evil as well as the power of fear and John Proctor explores the theme of morals and guilt. All these characters and many more help develop the themes within The Crucible.

The Electrostatic Energy Harvesting Engineering Essay

The Electrostatic Energy Harvesting Engineering Essay this paper presents a general idea of the electrostatic energy harvesting devices. Their working principle, harvesting method and basic designs will be expounded. And another two new approaches, 2D energy harvester and non-resonant energy harvester with rolling mass will be shown. The 2D energy harvester can harvest energy in arbitrary directions in a plane. And non-resonant energy harvester with rolling mass shows its low frequency capability. It can harvest 0.5 Â µW at 10Hz. Further improvement of this design may applied to energy harvesting from human body motion. Introduction Generally, batteries are the most reliable power source for electronic devices. It is powerful, easy to use. However, it can only provide constant power for a limited period. After that, the batteries have to be changed. Therefore, for those devices that have large amount of number or in inaccessible position. Batteries are not suitable for them. Energy harvesting devices are one of the attractive options of these applications. Energy harvesters can harvest energy from different ambient sources such as solar, thermal and vibration. In these cases, solar is not a reliable source, temperature gradients are modest, vibration seems the more abundant, stable and predictable choices. Currently, three major methods apply to vibration energy harvesting, electromagnetic, electrostatic and piezoelectric mechanisms. Each technique has its own advantages. Lot of articles did research and provided good conclusion on them. [1-3] Electrostatic energy harvesting device has the lowest energy harvesting capabilities in these three mechanisms, but it has the most specific advantages. It facilitates CMOS integration [4]. That means it can realize self-power integrated circuits as an on-chip power source. It also environment protects. Unlike piezoelectric and electromagnetic counterparts that require exotic materials. Electrostatic devices are mainly made of silicon.[5] This paper will focus on the current electrostatic harvesting research. Its working principle and harvesting processes will be discussed in the first part. Some new approaches will also be presented. electrostatic harvesting Operating Principle The electrostatic harvesters harness the work done against the electrostatic force of a variable capacitor. In other words, the vibrations cause the gap distance or overlap area of a parallel plate capacitor to vary under constant charge or voltage condition. This causes the capacitance change of parallel plate capacitor and produces electrical energy. The fundamental definition is given by the formula below. C=Q/V (1) Where C is capacitance of variable capacitor in farads, Q is the charge on the plate in coulombs and V is the voltage on the plates in volts C=ÃŽ µ (A/d) (2) Where A is the overlap area of the plates in and d is the distance between the plates in m. This equation shows the capacitance is proportional to A and inverse proportional to d. (3) E is the work done in joules. If the charge Q is held constant, then V will vary as C changes because of their inverse proportional relationship. Then from, the relation between voltage and capacitor energy is squared rather than linear. As a result, the work done will increase as the C decrease. That provides the harvested energy. Similar thing happens when the voltage V is held constant and Q varies. [1] They are known as the voltage-constrained method and charge-constrained method. [6] In the recent applications, the charge-constrained method is more popular over the voltage-constrained method as the voltage-constrained method requires an extra charge reservoir to keep the voltage in a constant value, while the charge-constrained method only requires one. [4] For charge constrained system, as shown in Figure 1 the energy conversion cycle starts as the variable capacitance reaches it maximum Cmax. The charging process is represented by the path from point A to Point B in figure 1. At point B, the energy stored can be shown as, (4) From point B to point C, an external charge reservoir is connected in order to keep the charge constant. The capacitance is starting decreasing as the overlap area A decreases or the distance between the plates d increases. The voltage is inverse proportional to the capacitance which is why the voltage increases in this period. This period is the actual mechanical to electrical conversion period. The energy stored at point C is now, (5) The path from point C to point A is the discharging of the charge on the variable capacitor back into the charge reservoir The whole process forms a proper energy conversion cycle. And the amount of energy gain is, (6) Usually there is a parallel capacitor is connected parallel with the variable capacitor in order to limit the maximum voltage that might damage the system during the harvesting. Then the energy equation is becoming, (7) Figure 1. Charge-constrained energy conversion cycle. B. Steps of energy harvesting The vibration cycle in an electrostatic energy harvester has three steps, pre-charge, harvest and reset. Figure 2. Figure 2. vibration cycle of electrostatic harvester. In the system, the variable capacitor is pre-charged to the battery voltage, and then the capacitor is connected to the battery. The circuit has no current flow at first since the capacitor and battery have same voltage level. But with the separation of the capacitor plates or the decreases of overlap area, the voltage increases with the decrease of capacitance. Charge therefore flows into the batteries and energy is harvested. When the capacitance reaches minimum value, the energy left in the capacitor will be driven back to the batteries and ready for the next cycle. C. Basic Designs These three mechanisms in the figure 3 are the three basic design structures of the electrostatic harvesters, in-plane overlap converter, in-plane gap-closing converter and out-of-plane gap-closing converter. The in-plane overlap converter varies its capacitance by changing the overlap area between comb fingers; the in-plane gap-closing converter varies its capacitance by change the displacement between comb fingers and the out-of-plane gap closing converter varies its capacitance by change the gap between the centre proof mass and two electrode plates. The most of the current designs of electrostatic harvesters are based on these three basic designs. Figure 3. (a) in-plane overlap converter. (b) in-plane gap-closing converter. (c) out-of-plane gap closing converter. D. Comparison in these three designs Ye Mei Lim[8] did a study on the output energy for these three designs. Firstly the in-plane overlap and in-plane gap closing converters were compared. The Cmax for the one set of comb fingers were 0.122pF and the Cmin can be treat as zero since the application of silicon nitride dielectric coating which is a very thin layer of chemical (up to 0.1Â µm) that can electrically isolate the electrodes even the plates contacts with each other[4]. While using the same set of comb fingers, the Cmax were 0.149nF and Cmin were 0.122pF. By applying equation (7), the in-plane overlap converter harvests 1000 times less than in-plane gap closing converter. Then with the simulation of both in-plane gap closing converter and out-of-plane gap closing converter. The results were found out that the in-plane gap closing mechanism is approximately 1.8 times that of the out-of-plane gap closing mechanism for load volumes between 5 and 50. NEW APPRAOCHES A. 2D Electrostatic Harvester Most of the past electrostatic harvesters are only one degree of freedom. They can only harvest energy via one direction of motion. Y. Zhu fabricates a 2 degree of freedom electrostatic transducer for energy harvesting with resonance frequencies of 38520 Hz and 38725 Hz. It can scavenge energy in arbitrary directions in a plane with two resonance frequency peaks. Also an ultrasound-based method for powering the device is presented. Y. Zhus design includes a 2 degree of freedom motion mechanism. The seismic mass is coupled with both frames as shown in figure 3 with elastic flexures. This design makes the device be able to detect both movements in X and Y frames and also decouples the X and Y movements of the mass. Figure 4. Two degree of freedom motion mechanism to harvest any direction in-plane vibration energy Figure 5 shows the SEM image of the 2-DOF electrostatic transducer. And table I are the key parameters of this design. The width difference of X frame and Y frame gives the transducer two different resonance frequencies. The primary resonance frequency at 39238 Hz and second at 39266 Hz. That gives a 302 Hz of -10dB bandwidth. It is twice of the 1D resonator. This device can obtain 10mV through a 1M ohm resistive load and harvest 0.1 nW power. Since this transducer can be power by an ultrasonic generator of frequency close to its resonance frequency. Since the ultrasonic is relatively safer than other power sources. This design may be useful for functions in medical environment. Figure 5. SEM image of the 2-DOF electrostatic transducer. Table 1. key parameter of the 2-DOF energy harvester B. Non-Resonant electrostatic harvester with rolling mass M.E.Kiziroglous design [10-11] focuses on maximizing the proof mass. In this design, an external free rolling proof mass is introduced. The mechanical energy is proportional to the proof mass, bigger mass generates more energy. This design is a non-resonant device. This property gives it wider applications. Figure 6. (a) Device structure. (b) Equivalent circuit of the device The Device structure is shown in figure 6(a). Figure (b) is the equivalent circuit of the device. The stainless steel rod acts as the contact switches and comb finger. When the steel rod is aligned with one of the strip electrodes, it connects with a Cu input Contacts to pre-charge the rod. That generates an electrostatic force between the rod and the strip electrode. That pulls the rod away from the strip electrode and reduces the capacitance at constant charge. The rod then disconnects with the input contact and makes the contact with a discharge electrode. The energy will be transferred as a high voltage pulse. The test of the current prototype of this device reveals a capacitance ratio of 4 and demonstrates a voltage gain of 2.4. Later Kiziroglou provides an advanced design of that [12]. This time the glass substrate is form in a cylindrical shape. Figure 7 is fabrication and optical images of the device. The first prototype is characterised with plate size 1 x 10 mm and SiO2 dielectric thickness of 50 nm. A 10 mm-long, 2.5 mm-diameter steel rod was used. A minimum capacitance of 2 pF and a maximum of 9 pF are observed. The voltage gain is 3 corresponds to a priming voltage 30V. The power generation is 0.5Â µW when the rod oscillation frequency at 10 Hz. The biggest advantage of this device is the capability of low frequency. That makes the human body motion as a suitable motion sources for it. Figure 7. Fabrication and optical images conclusion The focus of this paper is to present the general idea current achievement of electrostatic energy harvesting. And it gives a related reference for the group project. For most of the electrostatic harvester designs, a relatively high resonant frequency comparing with human body motion is need. However, the low frequency capability of the non-resonant energy harvester with rolling mass shows the possibility of the application of this technology in the projects. Additionally, most of the current devices only have one degree of freedom. The 2D energy harvester design can harvest arbitrary directions motion in a plane, which sufficiently increases the power output of device. However, it needs a high frequency. That makes it not suitable for the requirement of the project.

The Aint-half-bad Tea Cake in Their Eyes Were Watching God Essay examp

The Ain't-half-bad Tea Cake in Their Eyes Were Watching God   Ã‚  Ã‚   Hurston did not design her novel, Their Eyes Were Watching God with the intent of creating a protagonist figure in Tea Cake Woods.   Hurston’s characters just naturally fit into the roles and personalities that African American women have been socialized to expect and accept from black men. The good over the bad; turn the other cheek; don't let it get you down. Forever taught that the road ain't gonna be easy and that a ain't-half-bad man is better than no man, African American women have been instilled with the belief that abuse, bitterness, and sadness can be ignored if there is something else to focus that energy on. In Janie's case, we are moved to accept Tea Cake, who is at times abusive, because of the way he makes Janie feel - young and happy. I first read the novel during my Junior year of high school, during which time our main focus was merely to include African American authors in the canon, not to search their writings for their social and political implications. For this reason, I left my first reading of Hurston's novel with glazed-over eyes and a lifelong quest, if not an obsession, for a man like Tea Cake. After another reading Their Eyes Were Watching God, I was shocked to discover just how much I had forgotten. How easily the details of Janie's first two husbands, Logan Killicks and Jody Starks, had escaped me. How willing I was to forget Tea Cake's abusive, indulgent ways in order to leave his reputation intact--in order to still love him when Janie was forced to take his life. After our class discussion, I became more and more disturbed by my ability to forgive and forget the first time around. Heartless slaps become love taps and petty ... ...rn Literary Journal 29.2 (Spring 1997): 45-61. Hurston, Zora Neale. Their Eyes Were Watching God (1937). : Urbana, Ill.: U of Illinois P, 1937. Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. Kayano, Yoshiko. "Burden, Escape, and Nature's Role: A Study of Janie's Development in Their Eyes Were Watching God." Publications of the Mississippi Philological Association (1998): 36-44. (ILL – not yet received) Kubitschek, Missy Dehn. " ‘Tuh de Horizon and Back': The Female Quest in Their Eyes Were Watching God.† Modern Critical Pondrom, Cyrena N. "The Role of Myth in Hurston's Their Eyes Were Watching God." American Literature 58.2 (May 1986): 181-202. Williams, Shirley Anne. Forward. Their Eyes Were Watching God. By Zora Neale Hurston. New York: Bantam-Dell, 1937. xv.

Historical Macbeth Compared To Shakespeares Macbeth Essay -- essays re

Although most of Shakespeare's play " Mac Beth " is not historically accurate, MacBeth's life is the subject of the tragedy. There are characters and events that are based on true events and real persons but, Shakespeare's "MacBeth " differs significantly from history's MacBeth. The first example of a difference between the Shakespeare "MacBeth" and historical Mac Beth is the death of Duncan I. In Shakespeare's " Mac Beth ", Duncan I was murdered by MacBeth. A prophecy said to Mac Beth by one of the three witches "All hail, MacBeth, that shalt be King hereafter1 ." was what prompted Gruoch, MacBeth's wife to plot the murder of Duncan I as he slept in their castle. In history, Mac Beth established himself as the King of Scots after killing his cousin Duncan I, in battle near Elgin not as in Shakespeare's play by killing him in his sleep. Duncan I was killed on August 14, 1040. Mac Beth then reigned as king for seventeen years.As previously stated Duncan I and Mac Beth were cousins, a fact not brought out in the play. Shakespeare loosely based the play," Mac Beth " on events he found in Raphael Holinshed's Chronicles of England, Scotland, and Ireland. " Raphael Holinshed's Chronicles of England, Scotland, and Ireland, are the materials that furnished Shakespeare with his plot2. The chronicles were an account of the history of the country of which they came from. Another major difference, is that Duncan I was ...

Global Markets vs. Local Realities Essay examples -- Consumption Econo

Global Markets vs. Local Realities "What happens to commodities when they cross cultural borders?" Howes' recent edited volume, Cross-Cultural Consumption, sets out explicitly to answer this very question. Through a diverse and highly accessible set of collected papers, inspired and adapted from a special issue of Anthropogie et Sociitis on "Culture and Consumption," the reader finds an excellent introduction to the major themes in the anthropological approach to consumption. Situated squarely within the booming literature on the globalization of consumer society, the papers in this volume are expressly geared towards students of consumer studies from a range of disciplines. Howes makes his objectives clear - this book is actually intended as a teaching tool (p.8), which likely accounts for its notable clarity. Unlike many similar ventures, Howes et. al.'s pedagological approach allows him to openly pose a set of ethical questions by way of conclusion, challenging the reader to actively reflect on the issues raised in the various chapters. That "cultures and goods stand in a relation of complex interdependence" (p.1), is by now a widely recognized feature of consumer studies in anthropology. Using this perspective as premise, the papers in this volume address the interface between the local and the global. Ulf Hannerz's popular "Creolization Paradigm" provides the appropriate framework for discussion. After rejecting the polar extremes of global homogenization and local fragmentation, Howes reifies another persistent dichotomy: that real and constructed distinction between the West and the rest'. Although the world of commodity flows presents multiple opportunities for various border crossings, it is this primary division... ...early the full range of themes which make up the corpus of anthropological studies of consumption, the authors sacrifice to some extent the coherence a more limited project might have produced. Taken together, the chapters in this work are somewhat uneven in terms of quality and content. As it stands, the book requires a more comprehensive conclusion than that provided. However, despite the criticisms presented here, this volume on the whole does successfully accomplish its objectives. The issues raised are clear and comprehensive and the personal flavor of many of the chapters help make the issues more accessible and immediate to the first-time reader. I would certainly recommend it as an introductory reader for students interested in consumption. Source Cited Cross Cultural Consumption: Global Markets Local Realities David Howes, ed. London: Routledge; 1996

Developed radical behaviourism Essay

Skinner (1904-1990) developed radical behaviourism. Skinner concerned himself only with scientific methods and only observable behaviour. Skinner believed that all behaviour is learnt from environmental consequences or operant conditioning. Skinner went on to assert that behaviour is more or less likely depending on the consequences as a result of that behaviour (reward/punishment). Skinner highlighted his theories with experiments on animals, mainly rats. Skinner devised an experiment in which a rat was put into a box where the pressing of a lever would release food for the rat to eat. The stimulus of hunger, led to the behaviour of pressing the bar, lead to the reward of food. The pressing of a bar for food is not normal rat behaviour so the rat had to be taught to do so. This showed that the rat pressed the bar for food, meaning that the rat had to operate on its environment to gain either reward or punishment. If the reward comes every time for the behaviour then the behaviour is permanently learnt, or ‘stamped in’. (Skinner, 1953) Ivan Pavlov developed classical conditioning. The main difference between classical conditioning and operant conditioning is that classical conditioning concerns itself with behaviour that an animal already has. Pavlov conditioned a dog that already salivated at the sight of food to also salivate at the sound of a bell. This was achieved by Pavlov ringing a bell when ever the dog was about to be given food. This meant that the dog became conditioned to salivate at the sound of the bell (stimulus) to receive its food (reward). Pavlov and more so Skinner regard all behaviour as a product of the environment, as highlighted in these two experiments. Behaviourism had a key influence on psychology as a science. The use of scientific experiments led to psychologists focusing observable, objective measures of behaviour. This approach to psychology has a very practical use. The treatment of phobias takes its influence from behaviourist research, A phobic person can be conditioned to overcome their fear. The idea that people learn from their environment lead to educational policy being influenced as poor grades could be a result of poor educational environment. Behaviourism has received criticism for its denial of free will and the belief that people are simply the product of their environment. The behaviourist perspective that all behaviour is learnt from the environment was challenged when it was shown that people also learn through observing others and through insight. (Bandura, 1986) One shortcoming of the behaviourist perspective is that emotional and mental processes of the individual were not taken into account as they were not seen as an appropriate area of study as they could not be directly observed and objectified. (Pennington, 2002) Humanism emerged in the U.S.A. in the 1960s. The main proponents of this approach were Abraham Maslow and Carl Rogers. Humanists believed that psychodynamics and behaviourism neglected key aspects as to what it is to be human, for example, only relying on scientific and observable methods neglected what it is to be human, humanists believed. Humanists also argued that the psychodynamics relied too much on the unconscious and childhood rather than the conscious mind and the here and now. The humanist approach is known as Phenomenological as it focuses on the human experience. Humanists believe that each person is unique and the focus of the approach is on the subjective feelings and emotions of individuals. This is referred to as ideographic, meaning that it focuses on the uniqueness of the individual rather than common laws or the similarity of personality. Humanists propose that humans do have free will and are not the sole product of their environment or childhood experiences. Humanists argue that people and personality should be viewed as a whole and that the breaking down of various aspects of personality results in the loss of the whole. Rogers (1902-1987) believed that all people have a tendency to self actualise, or attempt to reach their full potential. This can be anything from playing a sport to writing an essay. People self actualise in different ways and through different achievements. Rogers (1980) assumed that we need love from other people; he called this unconditional positive regard. This unconditional positive regard is seen in the unconditional love of a mother to a child. Rogers argued that this love is essential to well adjusted adults. He went on to state that many adult problems can be as a result of not receiving this positive regard. Using his theories Rogers developed client centred therapy, Rogers would treat his clients with unconditional positive regard so that he could restore their lack of it. Rogers believed that many adult problems arose when people’s concept of themselves were incongruent with their actual experiences. For example, someone may think that a football player played well in a game setting up two goals, but the player them self might not agree thinking that they should have scored at least once. Rogers believed that a balance between this self view and the view of the world led to satisfaction and incongruence leads to conflict. (Rogers, 1951) Humanism promotes the idea that humans have free will to choose how they act and behave, the idea of personal responsibility and the idea that humans do not just passively respond to environmental stimuli. The approach also recognises a person as having their own needs as an individual. The humanist approach adds validity to the subjective experience and feelings of the here and now.  Humanism rejects the scientific approach as this does not allow for thoughts and feelings to be taken into account. This has meant that little objective evidence is available. Humanists believe that the lack of objective material is not relevant as long as people benefit from the humanist approach to therapy, and lead better lives. (Pennington, 2002) Having looked at the three main approaches to psychology it can be seen that all three have differing views and approaches to the psychology field. Behaviourism is the more scientific approach that enabled the study of the mind to stand up against other sciences. Freud and psychodynamics was the first force of psychology that has got Freud the nickname ‘godfather of psychology’. Rogers drew on both behaviourism and psychodynamics to come up with theories of the ‘whole’ self. The study of the mind can not be categorised into just one field of study. To truly understand the psychology of the human psyche one must use all three approaches and even add their own interpretation to this ever expanding field of study. Can we ever truly understand our own mind? The search goes on.

Organizational Behavior Assignment

Since this business has been around and owned by my family for over 40 years, we still have leadership harries from 40 years ago that has kept them going for so long. We have adapted new leadership theories from the times changing but most of them have stuck. The owner in our business it not really a leader, since she is retired from her other job, it is up to the manager to lead the employees in the right direction. Some of the aspects of leadership that has stuck with the business over the years would be, what the main focuses are (the customers), the training process and how the manager interacts with the employees.In this business it is like a family so there is a close relationship between the anger and the employees. I believe the theory that best goes along with this family business would be a combination of traditional and contemporary. We have many factors of the traditional but also contemporary because we are always trying to keep up with what is going around us but we als o are stuck with the old leadership from 40 years ago that has gotten us this far in the business. Overall, each leadership will work but for different businesses. You need to find the one that will work the best for you business.Working at a family business creates a lot of stress for not only the family UT the employees also. Since there is only five employees it is hard to get off or call in sick at times; this causes stress between the employees and we have been able to figure a way out to create less stress. We have a sheet where people can list when they need off and another list that people can sign up for the hours that are going to need to be filled. It is almost as if the employees have control but we just put the outline there. Next there is the job roles, each and every person does everything, not just one part.This causes stress sometimes because the employees are not sure what to do first hen there is so much work to get done. We recently fixed this problem, making a l ist of priorities. So when there are many tasks to get done they know what to do first and then they can work their way down the list Also we have made it so if they do not get something done, that list gets passed down to the next shift. I have noticed that this has lifted a lot Of stress Off of all the employees because they have some type of structure and order. The one good aspect that I have noticed in this business is that there are great working conditions.Customers and employees have mentioned that they love working here because of the working conditions and they feel safe and their moods are brought up. The next part of stresses would be within each worker themselves. This honestly has been a hard one to overcome with this business. The top one would be type of personality; the manager here has the type of personality that it is their way or no way. That is good that they have a strong head on their shoulders but that is not always good for a business. When she is around ev erything gets done but all the employees are extremely stressed out when she is here.We have tried to fix this problem but it has not been successful. This is why family business can be hard to work for sometimes, each family member has their own personality and sometimes it clashes and it would be hard on the family if you had to fire them. Other than the type of personality, the individual stresses are not really an aspect at this business. Overall, stresses are a huge part in a business and the faster you catch it the easier it is to fix the problem or work with it to work around it. Group work is a large part in any business.For Franks Beer Stein, it makes up the whole business; since there are no specific tasks dedicated to any specific person, it all takes teamwork to get everything done. We have many steps to make sure everyone is working together; the top one would be everyone's mood that day. We have a policy that you leave your problems at the door unless it deals with wor k itself. If you have a problem with work you can either call the manager or the owner to talk about the problem. This has seemed to work so far, and there has been a huge turn around while everyone is working together.Next would be make a list of what needs to get done and you assign people to do a certain task so everyone knows what each person is doing and does not get frustrated when you do not know where everyone is. Finally, like mentioned before, if the list is not completed by the time your shift is over, that is k, you hand it off to the next shift and so forth. This way it relieves the stress of having to get everything done and rushing instead of taking your time and doing it correctly. Overall, that is not many steps but being a small business it has seemed to work wonderful here ND could possibly work at other companies.There are many potential sources of conflict within a group; these link with the five conflict management styles. The first one is competing; this would be when the workers are competing to either finish first or do a better job. Either way the work is not going to be done the way it should on one of the sides. Also, this would not be working together in a group but working against each other, which from experience does not turn out to be good. Next there is compromising; this would be where to parties would not agree and end up owing to an agreement which they would fall short on each side because they had to come to an agreement.I have never experienced this at my work but if it came to that no one would be making progress so there would have to be changes. Then there is avoiding which I have seen many times and it always has ended horribly. When two or more people would avoid someone because of either they did not get along or they are avoiding a problem that is going on. This overall is not a good thing if you are avoiding something or someone that means something is not getting done at your job and it could urn out with someon e getting fired just because of not facing the problem but rather avoiding it.Next there is accommodating; when you are doing things the way someone else says and it could be working against your full potential. Finally there is collaborating this could be good and it could also be bad. This would be teamwork but two people coming together to work on both of your tasks. This could take up more time because you both are working on one task at a time but it also could make sure you are doing everything correctly because you have two eyes on what you are working on.Overall, most of these management styles are huge conflicts but some can also be good at times to. There are many barriers in communication but there is always a way to fix it. One barrier would be cultural; this is when Someone knows their own culture but not another persons, this could lead to them understanding something differently then one another. This could highly impact teamwork because if a task is said and they mea n one thing but the other person heard it differently, this could impact the relationship and business.The one person would think hat they did it wrong but they could have done exactly what they heard and understood. One way of addressing this would be writing things down and showing at the same time. This will make sure they understand because they will see what you said and physically see what to do, this will limit a lot of problems with cultural barrier. Another barrier would be biases; this would be if someone does not talk to another person because they think that they will not understand or agree with us. This aspect is very common and could effect the teamwork.If you are working with a couple people and you always talk to the same person because in your conscious you know that they are most likely to understand you the most, other employees could see this and it could cause a problem. I have personally seen this happen is my work, with different ages and different genders of the employees. Other employees might get mad or think that you do not like them which would create a whole different situation. A way to solve this would be try' to see who you talk to the most and try and talk to everyone else instead, equally.It would make everyone feel like they are involved and that you do not just favor one person over the rest. Overall, most businesses have these communication problems and there are many different ways to work around them and fix them. But if you do not fix them when they first start happening it could grow into a much larger problem and would be so much more stress on the whole company. Furthermore, there are many problems and conflicts that can come across in every business. Many people thin their lifetime will see most of them and might not even realize what the true problem is.

Outline and Discuss the Major Roles and Functions of the Guidane Counsellor

Within our Jamaican schools the guidance counseling programmes are designed to implement core principles as stated by the Jamaican school curriculum. Guidance counsellors are the ones who play the role of effectively analyzing and implementing these programmes which ensure that all students are well prepared to manage these â€Å"exciting times†; every student needs support and guidance. This is imperative as they embark upon the academic, social, spiritual and developmental challenges of adolescence; a time of rapid growth and change.Our guidance and counselling programmes offer students the opportunity to develop these characteristics necessary to become successful adults in a fast changing world. The primary goal of guidance and counselling and guidance counsellors is to guide and support overall student development and well-being in three broad areas of student life; while keeping in mind the central tasks of adolescence such as acquiring and assimilating self-knowledge, d eveloping future goals and purposefulness, building strategies to accomplish goals, developing decision-making skills, coping with outcomes of decisions and exploring social relationships.The guidance counsellor is charged with the responsibility of being the one who facilitates positive change in the lives of those in their care especially in the three broad areas. These include ‘Personal/Social Goals’ which entails helping students acquire the inter personal and communication skills to increase their understanding and respect of self and others. Academic Goals’, which helps students develop a wide range of academic skills and become effective agents of their learning, ‘Post Secondary-College Planning Goals’ achieved through information sessions and by making resources available to research and apply to college, students are able to plan and make decisions about their future. John is a fifteen year old student who has recently returned to Jamaica to live with his father. John had left Jamaica at an early age to live with his mother in the Cayman Island. She is now incarcerated in the Cayman Island and so he now has to live with his father.John is having serious problems in school and at home. He has been getting very low grades in class and is sometimes very disrespectful to his teachers especially his female teachers. John also finds it hard to adjust and to make new friends; he resents the woman with whom his father now lives and is now hiding from school and hanging out at the video arcade. John’s teachers and his father have made arrangements for him to have weekly sessions with the schools Guidance Counsellor. The roles of a Guidance Counsellor in any Jamaican school vary.John’s case is just one example of the wide spectrum of psychosocial problems experienced by many Jamaica students who are in need of guidance and support. The role of a counselor in John’s case is vital to his adjustment to his new situation and with him dealing with the pain of his past experiences. Whatever his counsellor does is critical in his survival from his maladjustments. Myric (2003) defines the term ‘role’ as an elusive one. It generally refers to the part that one plays in a given situation. He further gives the definition of function as the way in which a professional carries out his/her part.Function gives attention to various behaviours that might be performed in the role. Guidance and counselling is therefore a necessity in all Jamaican schools. The needs of students especially those at the adolescent stage are overwhelming. As postulated by Makinde (1993) persons at the adolescence stage in life need guidance as they seek to clarify their goals and values, strengthen their interests and aspirations, appreciate their philosophies and cognition and adjust to the norms of society. Some major roles and functions of the guidance counsellors according to Gibson et al. 1999) are to provi de individual counselling, group counselling, work with parents, and consult with teachers and administrators. Guidance counsellors should also conduct classroom guidance instructions and assessment activity and coordinate with community agencies. The Ministry of Education (2009) outlines the major components that comprise roles and functions as: preventative, interventive, supportive administrative and pro professional development. In order to help Jamaican students make the transition from childhood to adulthood, the guidance counsellor’s role is integral in this quest towards the holistic development of these students.How important are these roles and functions in the development of our children, our future? This essay seeks to outline the major roles and functions of a guidance counsellor in our Jamaica school setting and also to examine some of the factors which negatively impact the guidance counsellor in his or her quest towards fulfilling these roles. As a guidance co unsellor the implementation of all the components geared towards the holistic development of students must be considered and implemented. These should be ongoing and emphasis should be placed on classroom guidance as well as group and individual counselling.Ministry of Education (2009) coined preventive measures as proactive initiatives implemented to deter the onset of individual and group problems. These measures and strategies will provide students and others the opportunities to learn skills of conflict resolution and reduction. Guidance Counsellors are able to assist in the planning, implementing and coordinating of orientation designed to help students adjust to new experiences within the school community. The preventative components also help guidance counsellors to promote leadership development of peer counsellors and encourage participation in community service programmes.These programmes also furnish principals and other stakeholders with relevant information concerning s tudents in the various stages of development. As students progress through the different levels of academic life, they are faced with tremendous problems of deciding and selecting their subjects, courses and career choice. This challenge can be alleviated through the professional guidance of the guidance counsellor. The counsellor will assist the students to make rational decisions toward their life goals.Through career development programmes the Guidance counsellors help provide placement services and work experience for the students. Through this kind of programme the counsellor is able to help the students to make the transition from one school level to another or from school to employment, in this way students are better prepared and equipped with skills necessary for the world of work. The guidance counsellor also assists students who although they have been exposed to the options and guidance in a group setting, have not made up their minds as to which area they would like to pursue.These students are usually assisted on an individual basis. Another major role and function of the guidance counsellor includes individual counselling of students. Gibson (1999) defines individual counselling as one-to-one relationship involving a trained counsellor that focuses on some aspects of the client’s adjustment, development, or decision making. This process can therefore help a counsellor develop a close personal relationship and communication base with the student. As such the guidance counsellor in the school can help tudents to develop understanding of self as it relates to their social and psychological world. Students can also be assisted in exploring possibilities relating to their lives and also understanding how to initiate change in their lives. Through individual counselling students will gain a better sense of confidence in the counsellor and will no doubt be more comfortable in discussing and dealing with issues presented. With individual counsell ing the opportunity is there for them to speak freely without the fear that may exist in a group setting.For a student such as John an individual session will help him to deal with underlying issues which have created his bitterness and anger. He would be better able to cope with all the changes with which he is faced. Such an individual counselling session would allow him the framework on which to maximize his true potential and understand his world in order to impact positive change. Saginak (2003) provides additional insights into how effective counsellors can help identify students of multiple intelligences.This finding can help a counsellor care for the different needs of students. For example, the use of journal writing, art, music and poetry has been advocated for many years as effective ways with counselling students. Individual counselling is basically a continuous process as the counsellor seeks to build a relationship with each student he or she comes in contact with. Ind ividual counselling by a guidance counsellor is sometimes the only means of providing some kind of hope for some children. Hence, the counsellor should ensure that a harmonious relationship is built.Although some students are confident to go to a counsellor’s office after being referred by their teacher, parents or peer, some may be reluctant; as such, group sessions will help to cater to the needs of these students. The importance of group counselling (small group, large group) and guidance in schools cannot be overemphasized. According to Johnson (2000), group counselling involves two or more individuals in face-to-face interactions, each aware of positive interdependence as they strive to achieve mutual goal.Myrick (2003) adds value to what Johnson (2000) said that group counselling in school is a unique educational experience in which students can work together to explore their ideas, attitudes, feelings and behavior especially as it relates to personal development and pr ogress in school. For some students this might be the only intervention experience in learning about themselves, others, life task and how to deal with certain confidential issues. It is clear that group counselling helps students to share common interest and concerns.Students like to know that other students are having similar experiences as they are having. Groups are valuable as students are better able to support each other as they struggle together. As such, students are better able to relate to each other in their social contexts. Improvise the opportunity for students for students to learn and live with each other as a team. Gladding (2009), states that students participating in a group develop social relationships and emotional bonds and often become enlightened.Research has also shown Flemming (1999) that group counselling is more effective than individual counselling to address the need of students, especially â€Å"at risk† students. He further asserts that this co ntention is supported through research into violent youths, which suggests that peer group interventions are effective in redirecting peer values, confronting antisocial behavior, teaching problem-solving skills and encouraging pro-social behavior. Dollarhide et al (2003) opines that students in group counselling allow counsellors to expand their awareness of student client.What better way to see how students react in their systems than to witness it first-hand. In essence group counselling in Jamaican schools provide both students and guidance counsellors with a more comprehensive knowledge of what students are faced with on a daily basis, issues can be dealt with and students continue to focus on their goals. As in John’s case, he may not be responsive in a group setting as well as he might be timid or embarrassed to tell his story. Although group counselling can be beneficiary to many students, it has its down side.The nature of group settings can at times bring out comple x and sensitive issues which might require counsellors to speak to teachers and parents to better aid students in this process, hence the need for consultation. Saginak (2003),defines consultation as a three part helping relationship characterized by confidentiality, mutual respect and collegiality, focused on helping the consulted function more effectively with the client. Saginak further states that consultation provides a systematic intervention allowing counsellors to reach into student’s context and mobilize other persons in the student’s support network.In the consultation process the Guidance Counsellor can maximize the opportunity to educate the teachers, parents and community on the developmental issues that students are faced with this level of consultation is vital in Jamaican schools as it provides stakeholders with the assurance in dealing with the issues which may arise with their children. Parents are better able maximize on their roles as caregivers and confidants. This is as a result of the access to cooperative relationship with their child’s Guidance Counsellor.This enables them to better understand their child’s behavior, attitude, relationship and other concerns. In addition, it provides the opportunity for counsellors to consult with parents who are not actively participating in their child’s education. In a case like John’s which is similar to many children in Jamaica, the guidance Counsellor would not only help him to deal with his present problems but also to develop skills that would allow him to be able to cope with other challenging situations which will inevitably occur throughout his lifetime.His parents would also be enlightened as to how their actions influence his state of mind and behaviour and the steps they can take to help him to live a better life. Parents would also have a closer hand on what exactly is going on in the life of their children and would receive information as to whe ther or not their child need further help to cope with different situations. Consultation also helps teachers and administrators in dealing with students who are exhibit anti-social or dysfunctional behaviour.It provides the teacher the opportunity to learn the skills necessary to deal with these children who are problematic. Teachers would understand the adjustments of the curriculum and instructions needed to effect positive change. In his or her role in the Jamaican school system the guidance counsellors also provide consultation to the members of the school community this is deemed necessary as the community is usually the nurturing ground for the members of the school. This in effect filters down to benefiting the student and the entire community.This also fosters a better and more effective communication process between the school and the community. Although not an official role, the guidance counsellor in the Jamaican schools, through community involvement, are often times ca lled upon to lobby for sponsors for different projects these are usually projects undertaken by the counselling department or administration for the funding of different project geared towards students’ development. As stated by Miss Cindy Nemard guidance counsellor at Quest Preparatory, many students benefit from these programmes specially in the public schools where school feeding programmes, school fee payment, sport scholarships, examination fees, uniform to books and other programmes benefit the children based on the collaboration effort of the guidance counsellors and the community members. Miss Nemard further states that this allows the community members through their support of the school a sense of being a part of the school development and progress. They also get to voice their opinion on their hopes and plans for the school and in turn the students.In addition the counsellor gains easier access to engaging families in counselling the process and if necessary collec ting information to assist the police, judge or social worker. The overall benefit from community consultation is immeasurable. She further states that when the stakeholders are involved in the children’s development the school environment is more shaped within the community. To maximize on this the guidance counsellor must have a good programme which will be beneficial towards the total development of the students.Without a plan we have very little hope of achieving the full potential of our dreams and aspirations, similar is the case with a guidance counsellor in achieving his or her objectives. He or she must have a clear idea of the needs of the students and the objectives must be in line with such. The role of the guidance counsellor in this instance is one of being administrator as he or she must not only decide on the objectives but plan careful and effective programme to achieve these goals. These goals must be in line with the Ministry of Education’s guideline s and at the same time cater for the needs of the stakeholders.These programmes must be infused with the school’s curriculum. The counsellor has to maintain records of the process and progress of the guidance programme and all the activities involved, these include career day, orientation of new students, staff and student development seminars, curriculum lessons and consultation time. Myrick (2003) says that a guidance counsellor is like the co-pilot on a plane, responsible for his or her own programme. The question therefore arises: what are the specific ways in which a guidance Counsellor leads?The guidance counsellor at all times has to be involved in planning, coordinating, organizing, assessing and evaluating. The counsellor has to be reliable, impartial and accountable. The guidance counsellor has to be supportive of all stakeholders. Ministry of Education (2010) views supportive as those management activities that establish, maintain and enhance the total guidance and counselling programmes. A full assessment of programmes activities in schools helps the counsellors to plan for future programmes and evaluate to what extent the programme are working or their effectiveness.Ongoing assessment needs to be done for the students to ensure readiness for ongoing learning. As guidance counsellors are seen as helpers who understand and respond to human needs however, he or she must be cognisant of his or her needs as well. With the approval of the Ministry of Education and the school boards counsellors must engage in personal and professional development. According to the Ministry of Education the guidance counsellor must attend conferences, workshops, and meeting.These include those at the Jamaica Association of Guidance Counsellors in Education (JAGCE), the Guidance Counselling Unit and other organizations not exceeding fifteen sessions per year. As the guidance counsellors acquire these skills and knowledge he or she must demonstrate knowledge of the l aw and policies as it relates to education, guidance and counselling, children and adolescent. The counsellor must also abide by the Education act (1980) and the Code of National Ethics of the Jamaica Association of JAGCE Ministry (2009).Being a proactive, knowledgeable individual, a guidance counsellor has to keep up to date with the required skills and knowledge in order to be a competent and effective counsellor. Although the guidance counsellors are reaping some success in schools, they are faced with existing challenges which affects the effective performance of their daily tasks. Myrick (2003) thinks that the individual counselling is becoming a luxury in schools. It cannot be provided for everyone. He further states that some students need this more than others because of the nature of their concerns and their inability to work with groups.In essence, counsellors face limitations to effectively cater to every student. Counsellors do not have enough time to see all. Guidance c ounsellors are also seen as coordinators of many activities and programmes within the school setting. They are responsible for a number of administrative work involving students, teachers, parents and all the stakeholders involved. This role in itself impedes the speed and progress of other important roles. It may lead to an overworked counsellor and an unbalanced counselling programme.Myrick (2003), points out that the coordinating functions of can be a millstone round a counsellor’s neck, or it can lead to some productive outcomes in guidance. Counsellors are seen as teachers with flexible time and so at times there is disregard for the structured plans and routine of a guidance counsellor as he or she is often called up onto fill in as a substitute teacher in the absence of a regular class teacher. Another problem that counsellors face is that of the increase in the violence in the society which is then mirrored in the Jamaican schools. Counsellors are limited to their job s as it is often difficult for them to gain access to the root cause of the problems involving violence in the schools.Students who are exposed to violence in their communities may begin to adapt to this kind of life experience and sometimes may even accept violence as the norm. Although the guidance counsellors use their initiatives to encourage students in situations like these at times their efforts seem to go unnoticed The limitations and challenges also extend to the lack of or insufficient resources in schools. For the counselling process to be effective the counsellor should be provided with certain basic essentials such as a comfortable counselling area in which to practice.Counsellors are sometimes hesitant to pursue difficult cases involving students especially as it relates to criminal offences. Counsellors are often apprehensive of the repercussions which may arise when reports are made against persons who commit crimes against children. With the inadequacy of our legal system, counsellors sometimes have to think of the safety and well being of themselves and their families. The roles and functions of a guidance counsellor are many and varied and sometimes extend to areas undefined; however as a guidance counsellor one must ensure that his or her role is carried out comprehensively and effectively.All the roles mentioned are specific to all counsellors but may vary depending on the type of school. The finding in this research outlines and gives definite answers relating to some roles and functions of the guidance counsellor within the Jamaican schools. The roles identified include providing education counselling, career counselling, consultation, classroom instruction, individual and group counselling. It can be concluded that the role of the guidance counsellor is important for the continued development of the students in our school and in effect the continued development of our Jamaican society.Reference Gladding,T. (2009). A comprehensive Profes sion. New Jersey Gibson, L. (1999). Introduction to Counselling and Guidance. United States of America Prentice Hall Inc. Mankind, O (1993). Fundamentals of Guidance and Counselling London Oxford Mack Millan Education Myrick, D (2003). Development Guidance and Counselling: A Practical Approach. 4th Edition. United States of America: Education Media Corporation. Ministry of Education Guidance Counselling Unit